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Packaging keeps the world organized. Whether it’s a packet for your M&Ms, a hamper for your dirty laundry or the bottle that holds the delicious liquid particles of your beer together, the things we put things in are important!
So what is product packaging? Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle or any kind of container.
It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that. Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not.
In the Ultimate Guide to Product Packaging Design we look at how to get your packaging to tell the story you want.
